May 31Tech 101: What Laptop To Choose In The Era Of Product EvolutionOur tech advancements are moving at light speed, and with that, our needs in various industries continue to change. What once could be done with a simple Dell system now requires the best GPU, at least 8 GB RAM, and eye-catching resolution. I wanted to write this article to help…Tech6 min readTech6 min read
May 11, 2022Email Marketing: Your New Best FriendIt can be daunting to decide which marketing channels you should invest your money into, especially when profit is on the line. Marketing is ever-evolving, but some methods have stayed tried and true since the very beginning. If your goal is to build customer loyalty and retention, then email campaigns…Email Marketing4 min readEmail Marketing4 min read
Mar 18, 2022Is Now The Best Time to Invest in Ethereum?Ethereum is a decentralized, open-sourced blockchain invented and launched by Vitalik Buterin in 2015. A popular opinion is that Bitcoin and Ethereum are similar, but the critical difference is Ethereum allows developers to build and run decentralized apps and smart contracts. It’s essentially a software network tied to multiple industries…Crypto3 min readCrypto3 min read
Mar 17, 2022The Federal Reserve Has Officially Raised Interest Rates: What Does That Mean For You?The news broke Wednesday that the Federal Reserve will be raising interest rates to combat inflation. The need for action is because the current inflation rate has increased to 7.5%, the highest recorded since 1982. This 40-year high is in light of the crisis in Ukraine, and we have seen…Federal Reserve5 min readFederal Reserve5 min read
Mar 17, 2022Getting Ranked: The SEO Basics to Help You Drive Traffic to Your WebsiteA lot of people wander in the dark when it comes to SEO and how to reap the benefits. They’re aware it increases traffic, but how? If that’s you, you’re in the right place. What is SEO? SEO is a way to drive organic traffic to your website. You do this through on-page…SEO5 min readSEO5 min read
Dec 12, 2021Key Components of a B2B Marketing StrategyLet’s say you’re a manufacturer looking to get your product in the hands of an e-commerce business owner. You sell a skincare line and have noticed your niche performing particularly well in the United States, but you can’t seem to capture the attention of the right CEO. Don’t worry, you’re…B2b Marketing7 min readB2b Marketing7 min read
Dec 11, 2021Why You Should Include User Generated Content in your Marketing StrategyWhether you’re just beginning a campaign for your new eCommerce business or you’re a seasoned marketing professional, one thing is very clear — User Generated Content is a valuable asset that should be utilized in your marketing strategy. What Is User Generated Content or UGC? UGC is content shared on social media or reviews written by product…Marketing5 min readMarketing5 min read
